The One Minute Wine Guy

The One Minute Wine Guy

Share this post

The One Minute Wine Guy
The One Minute Wine Guy
Merlot’s Redemption Story

Merlot’s Redemption Story

At Northstar Winery, David “Merf” Merfeld is proving that nuance, structure and soul still have a place in American Merlot.

James Nokes's avatar
James Nokes
Jul 04, 2025
∙ Paid
2

Share this post

The One Minute Wine Guy
The One Minute Wine Guy
Merlot’s Redemption Story
1
Share
Northstar crafts exceptional Merlot in Washington.

David "Merf" Merfeld searched for Merlot’s soul.

It hasn't been easy.

Overproduced in the late ’80s and early ’90s, Merlot saw a precipitoud drop in quality, earned a dubious reputation and cooled due to market fatigue.

Then, Merlot was nearly done in by the strays fired from an Academy Award nominated 2004 film. It’s not a stretch to say Merlot has been through quite an ordeal.

But through all that, Merf has latched onto a varietal that is a survivor and its soul might just reside in the soils of Washington.

“Merlot’s subtle and nuanced, it doesn’t hit you over the head,” said Merfeld, winemaker at Northstar. “I built my career on it. I love Cab, but Merlot pairs with a wider variety of food and performs incredibly well in Washington.”

Northstar’s 2022 Columbia Valley Merlot ($60) is proof. It’s bold enough for grilled meats, yet plush and velvety enough to sip solo. It’s bold, blackberry compote and ripe plum fruit flavors are complimented by cedar and dark chocolate notes. It’s the quinticential iron fist wearing a velvet glove and it showcases the full potential of Washington Merlot.

“Columbia Valley contributes structure, red and black fruit, and brighter acidity,” Merfeld said. “That blend gives us the true expression of Merlot in this state.”

David "Merf" Merfeld, the “Merlot Whisperer.”

Keep reading with a 7-day free trial

Subscribe to The One Minute Wine Guy to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 James
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share