Chemistry Wine Reimagines Itself With Bold Oregon Identity

Stoller Wine Group’s rebrand blends art and science, unveiling a vibrant new look with four releases this September.

Four new wines will showcase the rebranded Chemistry label.

Chemistry Wine is getting a striking makeover.

Part of the Stoller Wine Group, Chemistry was introduced in 2019. It presented great value and high quality. It was a perfect foil for fun-Tuesday night dinners, conversation on the patio, music in the park yet was good enough to pair with special events.

The refreshed look will debut September 12, with the release of four new wines that still adhere to he ethos of providing quality at a great price. The Chemistry Oregon Pinot Noir 2023, Oregon Chardonnay 2024, Oregon Pinot Gris 2024 and the inaugural Willamee Valley Blanc de Blancs will all retail at $25.

“Great brands are built by listening and adapting,” said Gary Mortensen, president of Stoller Wine Group. “Our team listened to our customers, understood the market, and shaped the vision for Chemistry.”

The new label will feature a chalice inside a floating heart at its center. Vines will surround the chalice - a symbol meant to capture the transformation from grape to glass.

Each varietal will have its own vivid color palate and unique label. Also featured are classical elements, mythological zodiac archetypes, seasonal rhythms and organic forms.